PLAYBOY ENTERPRISES

Playboy is one of the most recognized and popular consumer brands in the world. Playboy, in collaboration with Villa Oxygene, transformed the mansion into Playboy Mansion Cannes and hosted the most lavish and memorable soirees on the Riviera. For one week, the mansion merged the worlds of cinema with art, fashion, music, and entertainment, all in the spirit of the iconic Playboy brand. Our role was to create a brand identity and communication platform to market the collaboration.